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Pan Macmillan

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What Happens When Living the Dream Turns into a Nightmare? Alex van Tonder’s Debut Novel, This One Time

This One TimePan Macmillan is proud to present Alex van Tonder’s debut novel, This One Time:

What happens when living the dream turns into a nightmare?

Much-maligned blogger Jacob Lynch aka Brodie Lomax has been called many things: Professional Douchebag, the King of Fratire, Tabloid Maverick, Mr Misogyny, Revenge Porn Romeo, that Sex-Tape Guy and Assholepreneur. And now he can add “Multi-Millionaire” to that list.

With the renewal of his reality TV show as well as his eight-figure book deal, life is good for New York’s most notorious blogger. But he’s suffering from a serious bout of writer’s block, and the distractions of endless parties, drugs and meaningless sex are not helping. Trapped within his life of excess, he is teetering on the edge, the next stop: rehab. So Jacob flees the city for an isolated hunting lodge in Alaska where he can focus on getting his manuscript done, once and for all.

When the mysterious beautiful Alicia unexpectedly emerges from the icy landscape, he knows he shouldn’t invite her in, but pretty young things have always been his greatest weakness. The next day Jacob wakes up chained to a bed, and that’s when things take a turn for the terrifying.

Alex van Tonder has a straight razor on the pulse of pop culture. Scathing, witty and incisive.” – Lauren Beukes


Alex van Tonder lives and works in Cape Town. She studied copywriting for advertising and has had a successful creative career spanning more than 10 years. During this time she has both won and judged awards, and has worked on advertising campaigns for brands such as Levi’s, Microsoft and Johnnie Walker. Alex is known for her satirical blogs, including My Branded Life and Cape Town Girl, and was named one of South Africa’s most influential women on Twitter (@alex_vantonder) in 2011 by Memeburn. This One Time is her debut novel.

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