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Pan Macmillan

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I Am Because You Are Author Jacob Lief on How to Change Donor Mindsets: We Need to Rewrite the Narrative

I Am Because You AreJacob Lief, philanthropist, social entrepreneur and author of I Am Because You Are, recently wrote an article for Fastcoexist in which he shared his experiences and frustrations within the philanthropic community.

The cofounder and CEO of the Ubuntu Education Fund writes that he is always baffled by how people “expect nonprofits to achieve impossible successes with insignificant funding”.

Lief argues that we need a new narrative when it comes to tackling social change and shares his thoughts on how to change donor mindsets.

Read the article:

How do we reverse this trend? We need to rewrite the narrative.

Social change always comes slowly; it can be achieved neither through top-down strategies nor bottom-up campaigns alone. Instead, it must occur simultaneously and on multiple levels. The major players, the $100 million budget organizations that dictate the industry strategic agenda, must collectively step up. They must use their influence to shape discussions around development and gently lead their donors toward more sustained, significant investments. Smaller organizations, too, must make a stronger effort to be heard, to share what they have learned on the ground, and to be honest about what it really takes to eradicate poverty.

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