Eusebius McKaiser Questions the Legitimacy of the Government’s Criticism of FNB’s Adverts
Eusebius McKaiser, author of A Bantu in my Bathroom, has added his voice to the debate about FNB’s adverts depicting school children expressing her concerns about and hopes for the country. Following criticism from the ANC, who saw the campaign as an attack on the government, the bank pulled the ads, citing concern for participants “fearing reprisals”.
In an article for the Mail & Guardian, McKaiser says that he believes “government’s reaction to the campaign was ‘over the top’” and questions whether the criticism is legitimate. The article also includes opinions of, among others, a marketing trends analyst and a social media consultant.
The bank at first gave no official reasons for why it had pulled the videos, and said only that its intentions were misinterpreted.
FNB chief marketing officer Bernice Samuels eventually responded to calls for clarity on why the adverts were pulled.
- A Bantu in My Bathroom: Debating Race, Sexuality and Other Uncomfortable South African Topics by Eusebius McKaiser
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